"Jewel of the Valley"
La Joya received its name from a near-by lake which the Spanish ranchers called La Joya. La Joya means “the Jewel” in English. These ranchers, settled in the area around 1750 and cultivated the area into a prosperous farming and ranching community. The beautiful lakes are still there, however, many of the lakes ended up on private property. La Joya was incorporated in 1965 under Type C-General Law government. The city is located at the southwest end of Hidalgo County, on Expressway 83, as you head towards the long winding roads of Starr County.